All small businesses and startups need websites. Without a good website, you run the risk of falling further behind your competition. A website is your central digital home and much different from social media sites such as Facebook, Twitter and Pinterest.
Without a website, you would be scattering your efforts. Ultimately, your customers will want more information on the products and services that the online business offers. The website gives them all they need.
Nonetheless, what web design best practices should all small businesses know?
- Simple, fresh and unique design
Your website is a good reflection of your brand. Poorly designed website leads to poor branding. The website gives the first-time visitor an impression of what your business is all about. Try making your website simple, but fresh and different from all the rest on the Internet.
- Showcasing products and services
Your website is your store. It must be well organized for displaying the products and services that you sell. The homepage should feature everything that you’re selling. Display appropriate, clear and crisp photos of the products and services that you sell.
- Stop ignoring site load times
You can’t expect your customers to be patient when browsing your website only to come across slow load times. Slow load times are a turnoff. The best strategy for improving site load times is to pick the right hosts.
- Make the site easy to access
Is it possible for people with color blindness and other types of disabilities to learn what your site has? Make the site accessible to people with disabilities. Make the site easily accessible for people with slow Internet connections.
- Provide better user experience
It’s not hard to provide better user experience. You can do this by organizing the website better. Search engines have no problem placing the better organized websites higher up the page. Don’t forget that the website is meant for humans. Make it easier for humans to use the website.
- Importance of content
Content is key and king. Good content always attracts more traffic to your site. Quality content has a knack for attracting more visitors. A website is attractive to more search engines if it has more content. Post quality content. Post useful, relevant and engaging content.
- Differentiate design from development
Web design is a one-off activity. Web development is an ongoing task. The skills needed to design the site is different from what is required for developing it. Your website needs both – a good designer and an excellent developer.
- Choose the right domain
Domain is like a map or sign board. It tells people what your website is all about. It is like a window through which your customers can peep inside to see what the site has to offer. The domain name, although not worth obsessing over, can turn customers away or draw them in.
- Invest in SEO and SEM
SEO is important for your small business. SEM is equally essential for the survival of your small business. Never ignore or underrate the advantage that SEO and SEM provide for your business. Therefore, apply both tactics to improve your site’s ranking with search engines.
- Use a responsive design
More people around the world use mobile devices to browse. According to Los Angeles Website Design, this is of growing importance for both user experience/expecation and search engine optimization. Therefore, get a web designer who is familiar with a responsive design on your website if you expect it to be accessible to people who want to open it on mobile devices. Responsive designs are the future.